About Gabe — Founder of HomeWise Advocate™
The founder
Anthony “Gabe” Gabrielli
Founder of HomeWise Advocate™
Creator of the homeowner advocacy methodology used by Omar™ — the construction-specific knowledge Omar draws on every time he helps a homeowner.
“I spent forty years on the other side of the table. I know exactly where homeowners get hurt — and it is almost never on purpose. It is on paperwork nobody explained.”
Gabe owned Gallery Homes, Inc. and later Gabrielli Builds, Inc. in Boise, Idaho, completing projects throughout the Highlands at Hackberry, Bown Crossing, Terra Nativa, the Boise Foothills, Sun Valley, and McCall.
He later served as a restoration project manager, helping homeowners navigate water, fire, and storm damage — mitigation contractors, insurance claims, reconstruction, and the decisions that have to be made while the house is still wet. That work is what inspired HomeWise Advocate™.
Four decades across
- Custom home construction
- Remodeling
- Restoration
- Insurance claims
- Project management
- Homeowner-side guidance
Where we stand
A trusted advisor —
and nothing else.
Not contractors
We never bid on your job or profit from the work.
Not a law firm
We resolve through clarity, not litigation.
Not public adjusters
We take no percentage of your claim.
The Homeowner First™ Philosophy
Everything we do exists to protect
and empower homeowners.
Think of us as your personal assistant for every construction, remodeling, and restoration decision — personalized guidance built from your documents, photos, contracts, and policies, available whenever the question arises. Every recommendation is measured against a single question: does this serve the homeowner? When the answer is yes, we act. When it isn't, we say so plainly — even when that costs us the engagement.
Your Interests, Only
No commissions, no kickbacks, no referral fees from anyone building on your property. Our sole obligation runs to the homeowner.
Clarity Over Conflict
Most disputes are misunderstandings that grew. We translate plans, contracts, and estimates into plain language before they become problems.
Experience You Can Lean On
Forty years of building, remodeling, restoring, and settling claims — applied to your project, on your behalf.
The HomeWise Privacy Promise™
We want to understand your coverage, not your personal finances.
HomeWise Advocate™ believes homeowners should never have to share sensitive personal information that is not necessary to receive value. For a HomeWise Policy Brief™, your policy documents are enough.
What HomeWise focuses on
- Policy forms
- Coverage provisions
- Endorsements
- Deductibles
- Coverage limits
- Conditions
- Exclusions
What we never require
- Social Security numbers
- Bank account numbers
- Credit card numbers
- Driver’s license numbers
- Loan account numbers
- Other sensitive financial identifiers
We do not require Social Security numbers, bank account numbers, credit card numbers, driver\u2019s license numbers, loan account numbers, or other sensitive financial identifiers to analyze and explain your policy.
Our goal is to understand your coverage, not your personal finances.
We only ask for the information necessary to help you.
Our privacy principles
- We collect as little information as possible.
- We focus on policy language and project information.
- We respect homeowner privacy.
- We intentionally avoid collecting sensitive information when it is not needed.
- We only ask for the information necessary to help you.
- We do not sell your information.
- We do not use your documents for someone else’s project.
- Everything starts with you.
When purchasing credits, payment information is securely processed by our payment provider. HomeWise Advocate™ does not store customer credit card information.
Homeowner First™. The goal is not conflict. The goal is clarity.
A lifelong homeowner resource
Your Home Doesn’t Stop. Neither Do We.
HomeWise Advocate™ was originally built to help homeowners make informed decisions during building, remodeling, repair, and recovery projects.
Over time, we envision HomeWise becoming a lifelong resource for homeowners.
Future HomeWise services may include:
- Insurance policy reviews
- Coverage renewal guidance
- Property documentation storage
- Home history tracking
- Project history tracking
- Disaster preparedness
- Future recovery support
- Ongoing homeowner guidance
This is a long-term vision, not a product offering. Our focus today remains helping homeowners make informed decisions when building, remodeling, repairing, and recovering.
Homeowner First™
Ready for a clear next step?
Start with Omar™ any time, day or night. Expert review is available when you need it.
